1st Singapore Web
Hosting > Web Site Promotion
How To Get Optimum Listings In Yahoo!
your site an optimum listing in Yahoo! is
perhaps the most important step in effective web site
promotion. An optimum
listing in Yahoo! can bring in more traffic to your site than any other web
directories or search
engines since Yahoo! is still the most trafficked site on the Internet.
In addition, getting listed in Yahoo! will also
help you improve the link popularity of your site which then helps in improving
the ranking of your site in search engines. A link from Yahoo! is far more
important than hundreds of links from personal web pages with several
visitors per month.
However, Getting Listed In Yahoo
Can Be Tough, not mentioning an optimum listing. Yahoo! is not a search engine - it is a
web directory. An actual human editor will visit and evaluate your site. If
the editor doesn't like your site, you are out! Currently, only 10% of all
submissions are finally included in Yahoo's directory.
how to get listed in Yahoo?
read Yahoo's instructions thoroughly. Read their Help Index at http://help.yahoo.com/help/us/url
and their How To page at
Familiarize yourself with these instructions because they mean every word of
what they say. You have only one choice to get listed: follow their
instructions. You can't argue or discuss about the rules even though you may
have to pay for the listing service sometimes.
this in mind, you, as a web site owner, are not their real customer. Their
visitors are. Their purpose is to serve their customers better, not you.
Your site has to be valuable for their visitors.
you submit your site, go through your entire site and make sure that there are
no missing graphics, no bad links, no
"Under Construction" pages and no typos or grammatical errors.
Your site should be easy to navigate, load quickly and look professional.
Furthermore, your site must provide unique
and useful content. Yahoo's
definition of unique content is very strict - if your site simply consists
of a one-page sales letter, or, if it only contains links to various
affiliate programs, you will find it impossible to get listed. For getting
listed in Yahoo!, your site needs to have at least a few pages of good
content in it.
you need your own domain name.
Getting into Yahoo! is hard enough, not having your own domain will make it much harder.
Don't waste your time and money to submit if your site is hosted on a free
If your site is of a commercial nature,
i.e. it is selling something, you
need to mention the physical address of your business, a phone number and a fax
number (if you have one), and an email address, either in the home
page of your site or in the Contact Us page which is linked
prominently from the home page. They need the actual physical address
of your business, not a Post Office Box address.
way Yahoo lists search results
let's analyze how Yahoo! displays its search results.
Before September 2002,
there are 3 sections
in the Yahoo search results - Categories, Web Sites, Web Pages. When someone searches for a keyword in
Yahoo, it first
checks to see whether there are any categories which contain all the
individual words of the keyword. If so, it first displays the names of those
categories. It then displays the web sites in the Yahoo directory which match
the keyword. Finally, in the Web Pages section, it displays web pages from Google.
around end of Sep 2002, Yahoo stopped showing their own directory results in
the Web Sites section. They're now blending results from their own directory
and Google's database under Web Matches section. The Web Sites and Web Pages
sections are gone.
major difference between Yahoo's own results and Google's results is that if
a site is listed in Yahoo directory, the Yahoo title and description will
show up instead of the information in your page's title tag. The
directory-listed pages are also designated by a little red arrow.
now, a page with high ranking in Google may rank equally high in Yahoo's
search section. Is it still worth $300 to get listed in Yahoo? I guess Yahoo
has thought it over and over before action. They know some webmaster will
not choose to pay $300 to get listed in Yahoo any more. Then why did they do
first benefit is that they can maintain their market position. Before the
change, Google had been getting more and more popular, decreasing the gap
between Yahoo and Google. Now, there are no major differences between them.
Many visitors will just stay at Yahoo as they have been doing.
you can bet, Yahoo certainly gives more weights to sites listed in their
directory in the search results. The difference might be 10 or 20 ranking
positions - big enough to produce thousands hits.
suggestion is, try your best to get optimum listing in Yahoo until further
The most recent interesting event was, Yahoo just bought
over Inktomi, the second largest search engine result provider. Sure they're
not doing this just for fun. Everyone's wondering: are they going to dump
Google? Nobody knows that yet.
Every online business should keep a close eye on this. These
three companies, Yahoo, Google, and Inktomi, are responsible for driving
more than 80% of traffic to most web sites.
for more Google optimization
listed in Yahoo
first task is to find out whether your site is already listed in Yahoo
Type in the domain name of your site in Yahoo's search box, and see whether
your site comes up with a red arrow. If it is
listed without the red arrow, it means
that your site is listed only in Google, not Yahoo directory.
that your site is not listed, your objective is to get your site a higher
ranking. Here are some factors which influence the
ranking of your site in the Yahoo search:
Click here to continue
Feel free to use this article in your
publication or web site.
It's pre-licensed to you.
The only requirement is to include this resource box:
Article by Zac Hewlett at
web site design and promotion articles, proven online
marketing tips and techniques.
Web Site Promotion Service
More Web Site Promotion