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How To Rank High In Search Engines
Although some web sites don't rely on search engines very much any more, search engines
are still an awesome way to build traffic to your site without having to
spend your hard earned dollars. If you come up on top, you get thousands
of hits. If you come up in the 1,000 position, you get zilch.
advantage is that visitors from search engines are highly targeted.
A person searching for a particular phrase which your site is related on a
search engine is naturally interested in this topic and much more likely
It makes sense
then, to make your site as search-engine-friendly as possible, so your
rankings will improve, giving you more visitors which leads to more sales.
in achieving top positions is the fact that many of the search engines
change their ranking algorithms almost monthly.
principles remain the same. Keep in mind that the ultimate goal of search
engines is to provide relevant search results for their, not yours,
visitors. So the number one key to getting good positions is having fresh
and relevant content on your subject. It's becoming more and more
The first step
in successful search engine promotion is to pick the right keywords
that people will be searching for. Just as when you identify your niche
market, don't try to be everything to everyone. Focus on 5-8 words for
engine will calculate page ranking mainly based on these factors:
The ratio of
keywords to all the words on your page. If you have 100 words on a page
and 5 of them are "promotion", then you have a keyword density
of 5% for the word "promotion" at this page.
is one of the most important factors to determine page rankings. The logic
is that, the more you mention something in a page the more likely this
page is related to this subject.
keywords in your page so that they are used on 3-10% of the page. You can
analyze your keyword density at Keyword
Be careful not
to overstuff keywords in your copy so that it sounds strange when visitors
text, you can also put keywords in Meta tags, comment tags, ALT tags for
images to increase keyword density.
try to trick search engines. You WILL be caught sooner or later
if you do. Some tricks might work several years ago, like using invisible
text (white text on white background). Search engines are getting smarter
everyday. Don't you think the programmers and engineers in these giant
companies are as smart as we are? :-)
Search engines tend to place more emphasis
on some particular positions in a HTML file:
- The closer to the beginning of visible text, the more importance
and relevance will be put
- Domain name
- Page file name
- Page title
- Keyword Meta tag
- Description Meta tag
- Text in heading or bold
- Link text
Make sure you
put keywords in those key places. Some search engines may not place more
emphasis on all of them. For example, Google doesn't read your Description
tags at all. But most of them are still working for most search engines.
It doesn't hurt
to include keywords in these places, anyway.
especially Google, place high emphasis on links to your site in assigning
a good ranking. Simply put, other things remaining the same, more inbound
links means higher ranking.
important is not only the number of links to your site, but also the types
of sites which are linking to you. A link from a site which is related to
yours is more valuable than a link from an unrelated site.
This factor is
becoming more and more important and it makes perfect sense. The quality
of a site can be largely reflected by the number of webmasters who think
the site is great and therefore are linking to it.
Click here to
learn how to increase your link
described above are over-simplified. For detailed search engine
optimization tips, read
keep changing their ranking algorithms to serve their clients better (and
to keep us from catching up with them as well), it becomes almost a
full-time job just to figure out which techniques work on which engines
Since it's next
to impossible for anyone to discover all the current secrets of all the
search engines, my suggestion is, focus on good quality content with
well-written, keyword-rich copy.
You can also make use of this useful resource
for the war:
Position Gold: A top notch software helping you achieve top positions.
You can download a free trial version here.
there are two directories you need to submit your site to, Yahoo
and Open Directory Project. Unlike the
search engines, an actual human editor will evaluates your site.
site an optimum listing in Yahoo and
Directory is perhaps the most important step in effective web site
listing in Yahoo can bring in more
traffic to your site than any other search engines since Yahoo is the most
trafficked site on the Internet. AOL Search, Netscape, Lycos and many
other smaller or regional search engines and directories pull results from
listed in these two directories can be tough, especially Yahoo.
Only 10% of submissions are actually included in Yahoo.
information on getting listed in Yahoo, read
Feel free to use this article in your
publication or web site.
It's pre-licensed to you.
The only requirement is to include this resource box:
Article by Zac Hewlett at
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