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Ten Steps To Top Ranking Pages In Google
In my opinion, getting top rankings in search engines (especially
is the first priority for all online business operators.
As you can learn in the web site promotion
section, there're many ways to market your web site on the
Internet such as affiliate
list marketing, pay
per click search engines... However, none of them is comparable
with search engine optimization. You will have to get initial
traffic to apply those techniques (affiliate
list...) or have to spend money and time on it (ppc
search engines, forum
On the contrary, search engine traffic is free, automatic, and targeted.
Of all the search engines, Google is the most important one. Yahoo, AOL, Netscape
and HotBot (optional) are also powered by Google. A recent
study shows that Google is responsible for 80% of all search
To get high rankings in Google, you have to optimize
your pages (on-page factor) and get
a high PageRank (non-on-page factor determined
by link popularity).
This article will give you a quick overview of the process
of creating optimized pages.
Step 1: Lots Of Content
Content is the King. Not only for search engines, for visitors as well.
Google loves content. With lots of relevant content, your site
will be viewed as a tightly themed information source on your
specific subject - where search engines think worth visiting. Keep
in mind, the ultimate goal of all search engines is to deliver
useful, relevant information to their visitors.
If your site is
nothing but a sales copy trying to sell something, how much
information do you think you can provide? And why should Google,
and other search engines, send their users your way?
hard for a mini web site to get high rankings even if you have
tons of inbound links and therefore a decent PageRank.
about doorway pages. Or let me put it this way: I would rather
spend time creating real content pages than ugly doorway pages.
Some of the doorway pages produced by software are not useful to
visitors at all - full of keyword-rich yet meaningless sentences.
On the other hand, properly written content pages can serve as
"doors" to main page very well.
Don't cheat Google or
any other search engines. You will be caught sooner or later.
2: Choose Keywords Wisely
Analyzing keywords, or keyword phrases, is the foundation of
everything you will do for your search engine optimization. The
principle is to choose the keywords that are searched for most frequently and
with least competitors.
Keep in mind that most people search using 2-3 word phrases. Brainstorm
with your colleagues or friends and come up with a list of as many phrases as you
can. Start by asking these
- What is the ultimate goal of your site? Keep this in mind
when choosing keywords.
- Who is your target market? Try to think
- What keywords might they type in to find your products or
services? Always assuming they don't know anything about
your business. Be sure to put yourself in their shoes.
Do a search for your primary keywords and visit the sites
listed in the top 20, take a look at what keywords your
competitors are targeting.
great way to get more keywords related to your
site is to use WordTracker
keyword generation service. Type in a keyword or phrase, WordTracker
will then give a list of related keywords. Now the best part is that WordTracker
will also tell you the number of times these keywords have been searched
for in major search engines! You can avoid choosing keywords based on
assumption. Make sure your target keywords are actually searched for by
Now find out how many people are actually searching
these keywords. Go to Yahoo
or Google, type in the
keywords, the result page will display how many relevant pages are in
their database. They are all your competitors.
List down all your keywords with the number of times they have
been searched for and the number of competitors. Pick up the ones that are searched for most frequently and
with least competitors. Of
course, the keywords you are going to optimize your site for have to be
applicable to your site in the first place.
Step 3: Optimize Title Tag
Google puts a lot of weight on the text that is found in the TITLE tag. Most
search results will show pages that have the searched words
in the title tag. Make sure this tag immediately follows the
HEAD tag and is not placed after other META tags.
The Title tag looks like:
<TITLE>Google Search Engine Optimization For Top Rankings
In 10 Simple Steps</
A common mistake of many web sites is that they have the same
title tag on every page of their web site. Each page
should have different title tags, depending on what that specific
page has information on.
Note that Google doesn't read Meta Tags the way that some of other search
engines do. But it doesn't hurt to include keywords in Description
and Keywords Meta tags.
Step 4: Include Keywords In URL
- Your domain name
- Directory (folder) name
- File name
As you can see, the URL of this page is:
Step 5: Use Keywords In Heading Tag
Click here to continue
Feel free to use this article in your
publication or web site.
It's pre-licensed to you.
The only requirement is to include this resource box:
Article by Zac Hewlett at
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