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How To Get Thousands Of People
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There are two ways you can set up your affiliate program.
Use Third Party Service
They manage all the details of your revenue sharing operations
including affiliate sign-ups, approvals, tracking, reporting,
and commission payments.
A huge advantage of using a third party is that it promotes
your program for you. Also, they consolidate payouts (payouts
from all merchants get lumped together into one large check),
making it a favorite for affiliates.
Normally they charge you a percentage of each sale or a
set up fee, or both.
Junction: Launched in November, 1998. The largest affiliate
management service. Depending on volume, transaction fees
range from 15-25% of whatever commission you pay.
Another large network. It costs several thousand dollars
to set up.
LinkShare has attracted some big names, including Dell.
You benefit from the publicity it generates.
There are free affiliate management services online such
who will also process credit card payment for you. If you
are selling downloadable products,
ClickBank can be a good choice to set up a simple affiliate
program quickly, easily and very cheaply. It has about 100,000
Purchase Your Own Affiliate
You purchase an affiliate software and install it in your
server. The software will track affiliates and sales. Features
you should look for include:
- Sign up affiliates automatically
- Track and display stats for affiliates in real-time
- Work with shopping carts
- Track orders
- Track visitors who come back and buy at a later date
and record the affiliate credit for that sale
A big advantage of using your own affiliate software is
that you can also use it as ad tracking tools. Just assign
a unique affiliate ID to each ad you place, you will be
able to find out which ones are working and making money
Another benefit is improved link popularity which is extremely
important for search engine ranking today. Since all the
affiliate links point directly to your web site if you use
your own affiliate software, your link popularity will be
On the other hand, affiliate links managed by third party
will point to that third party's site first then redirected
to your site. Search engines normally don't follow the whole
path and count it as inbound link to your site.
You will be surprised at how many people telling you one
of the benefits of setting up affiliate program is link
popularity but failed to mention this: affiliate program
managed by third party won't increase your link popularity.
Here are some good affiliate software:
Affiliate: Industry favorite, one of the most fully
featured affiliate program scripts on the Internet. Possibly
the only affiliate program software which reports affiliate
Affiliate Program: Feature packed affiliate program
software. And the company is well known for its superb support.
Good piece from famous Corey Rudl, founder of
Internet Marketing Center. You don't just get the software
installed. The package also includes a heap of advice on
how to recruit affiliates from Corey. That's a huge bonus.
So which method should you choose? It really depends on
your needs. Either way has pros and cons.
For example, do you need to use third party credit card
processing service? If you do, the best choice is clear:
since they do both and the affiliate service is free.
If you prefer your own merchant account and expect lots
of affiliates to sign up for your program, you may want
to purchase affiliate software. You will save money in the
long run because you can be paying out thousands of dollars
in affiliate management fees very quickly if you use
If you just don't want the trouble of printing and mailing
checks for your affiliates every month, obviously you have
to go for third party services.
Whichever method you choose,
the bottom line is, set up your affiliate program!
It's a powerful and really cost effective way to market
your products. In fact, I can't think of a better way to
market your products or services with such a low risk! It
is absolutely fantastic.
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Article by Zac Hewlett at 1stSingaporeWebHosting
web site design and promotion articles, proven online
marketing tips and techniques.
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